19 |
Details of papers published in Journals : |
S.No |
Journal Type |
Name of the Journal |
Title of the article |
Name of the Co-authors |
Vol No,Issue No,Page Nos.ISSN No/DOI |
Month and year of Publication |
Impact Factor |
Whether Peer reviewed or not |
1 |
National Journal |
Emerging development in business and management |
A study on E-Tailing market growth rate in India |
|
ISBN:978-93-89146-43-1 |
July-2019 |
|
|
2 |
-Select- |
AEIJMR |
A STUDY ON PERFORMANCE APPRAISAL OF PRIVATE SECTOR AND PUBLIC SECTOR IN TAMILNADU |
R. SELVSRAJAN |
PG. 309-312 ISSN 2348-6724 |
MARCH 2016 |
|
|
3 |
-Select- |
Sambodhi |
360 degree performance appraisal - literature review |
R. Selvarajan |
Vol. No. 43 Pg. 74-77 |
Oct - Dec 2020 |
6.2 |
|
4 |
-Select- |
Marketing in 2021 |
Digital marketing: Challenges and strategies |
P. Mohammed Buhari Saleem |
ISBN : 978-81-946245-1-6 Pg. 162-166 |
May 2021 |
|
|
5 |
-Select- |
Green Marketing (Problem and Prospects) |
Innovation of Green Marketing |
|
978-93-80622-04-0 Pg no: 119-121 |
March 2016 |
|
|
6 |
-Select- |
Edited Volume Book |
Revolution of Green Marketing |
S.A.J. Jesima Sulthana |
Pg. No. 116-118 ISBN 978-93-80622-04-0 |
Dec - 2013 |
|
No |
7 |
-Select- |
BOOK |
UGC – Net : A Transparent Appraisal |
M. Kamarun Nihar Akbar Ali |
ISBN : 978 – 93 – 80714 – 98-1 |
January - 2015 |
|
No |
8 |
-Select- |
Book |
The ROI Implementation in Training Evaluation |
R. Santhi Sathish |
Pg. No. 169-173 ISBN – 978-93-83241-67-5 |
Mar – 2015 |
|
No |
9 |
-Select- |
Edited Volume Book |
Green Marketing Strategy in India |
A.Jahitha Begum |
Pg. No. 35-39 ISBN 978-93-80622-04-0 |
Dec - 2013 |
|
No |
10 |
International Journal |
International Journal of Management Focus (IJMF) |
Electronic payments and E-banking services of ICICI Bank. |
Dr. M. Selva Chandra |
Vol. No. : 1 Issue – 1 Pg. No. 31-37 IF : 5.76 ISSN : 2249-8672 |
Dec – 2011 |
|
Yes |
11 |
International Journal |
International Journal of Exclusive Management Research(IJEMR) |
The Quotings of Dr.Duvvuri Subbarao on the topic - “G20 and India” |
|
Pg. No. 01-06 ISSN : OL: 2249-2585 P: 2249-8672 |
June 2013 |
|
Yes |
12 |
International Journal |
International Journal of exclusive Management Science(IJEMS) |
The Effect of privatization on Human Resource Development - a Case Study |
|
Vol. No. : 2 Issue – 7 Pg. No. 01-05 IF :2.78 ISSN : 2277-5684 2320-866X |
July 2013 |
|
Yes |
13 |
International Journal |
International Journal of exclusive Management Research(IJEMR) |
Corporate Social Responsibility in Knowledge Empowerment |
|
Vol. No. : 3 Issue – 8 Pg. No. 01-06 ISSN : OL: 2249-2585 P: 2249-8672 |
August 2013 |
|
Yes |
14 |
International Journal |
International Journal of Exclusive Management Science |
Foreign Direct Investment in Indian Retail Sector Pros and Cons |
J. Johnsi Rani |
Pg. No. 158-164 ISSN : OL: 2277-5684 P: 2320-866X |
April – 2015 |
|
Yes |
15 |
International Journal |
International Journal of Exclusive Management Science |
Indian Financial System & Indian Banking Sector |
M. Manikandan |
Pg. No. 177-184 ISSN : OL: 2277-5684 P: 2320-866X |
April – 2015 |
|
Yes |
16 |
International Journal |
International Journal of Exclusive Management Science |
Emerging Trends and Challenges of HRM – A Study |
K. Saranya |
Pg. No. 168-173 ISSN : OL: 2277-5684 P: 2320-866X |
April – 2015 |
|
Yes |
17 |
International Journal |
International Journal of Exclusive Management Science |
A Study on Housing Loan Borrowers of Public Sector Bank |
G. Murugaraj |
Pg. No192-194 ISSN : OL: 2277-5684 P: 2320-866X |
April – 2015 |
|
Yes |
18 |
International Journal |
International Journal of Exclusive Management Science |
Financial Aids and Issues Women Entrepreneur Perspective |
P. Sornalakshmi |
Pg. No 241-244 ISSN : OL: 2277-5684 P: 2320-866X |
April – 2015 |
|
Yes |
19 |
International Journal |
B-Digest International Journal of Commerce & Management |
A Study on the Impact of Customer Relationship Management |
K. Dhanalakshmi |
Pg. No 32-37 ISSN : 0975 -2617 |
June 2015 |
|
Yes |
20 |
International Journal |
International Journal of Multi disciplinary Research |
Assessment Centre as Tools for Competency Development |
R. Santhi Sathish |
Vol. No. : 4 Issue No : 2 Pg. No 1-3 IF : 2.78 ISSN – 2348 - 6724 |
February 2016 |
|
Yes |
21 |
International Journal |
International Journal of Multi disciplinary Research |
A Study on Financial Performance Analysis of Papanasam Benefit Fund, Papanasam, Thanjavur Dt. |
G. Menaka |
Pg. No 125-128 IF : 2.78 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
22 |
International Journal |
International Journal of Multi disciplinary Research |
A Study on Recent Trends in Customer Relationship Management |
K. Dhanalakshmi |
Pg. No 281-285 IF : 2.78 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
23 |
International Journal |
International Journal of Multi disciplinary Research |
Rural Consumer Buying Behavior and Brand Awareness of Durable Products |
S. Lavakumar |
Pg. No 292-294 IF : 2.78 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
24 |
International Journal |
International Journal of Multi disciplinary Research |
Online Trading : The Future of Stock Market |
T. Parameshwari |
Pg. No 300-303 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
25 |
International Journal |
International Journal of Multi disciplinary Research |
Growing Role of Banc assurance in Banking Sector. |
G. Murugaraj |
Pg. No 329-332 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
26 |
-Select- |
Edited Volume Book |
Prospects of Islamic Green Marketing in India |
M. Kamarun Nihar Akbar Ali |
Pg. No. 72-76 ISBN 978-93-80622-04-0 |
Dec - 2013 |
|
No |
27 |
National Journal |
Indian business and economic transition in the global scenario |
A Study on Growth Rate of MSME in India |
|
ISBN : 978-81-942482-4-8 |
Oct 2019 |
|
|
28 |
International Journal |
International Journal of Multi disciplinary Research |
Measuring Internet Banking Service Quality in India; An Empirical Study |
Silviya Aloysius |
Pg. No 313-315 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
29 |
International Journal |
International Journal of Multi disciplinary Research |
Challenges and Opportunities of Indian Rural Market |
N. Jahatheeswari |
Pg. No 343-347 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
30 |
International Journal |
International Journal of Multi disciplinary Research |
Green Marketing : Challenges and Strategy in the Changing Scenario |
R. Radhika |
Pg. No 353-356 ISSN : 2348 – 6724 |
March 2016 |
|
Yes |
31 |
-Select- |
Technology Agility and Transformed Management Practices during Pandemic |
An analytical review on students perception towards online courses through social platforms - special reference to Coimbatore city |
S. Jenifer Angelein |
|
|
|
|
32 |
International Journal |
International Journal of Recent Research in Commerce Economics and Management |
A Study on Performance Analysis of Nestle India Limited with Specific Reference to Profitability, Efficiency and Risk Using DuPont Analysis. |
K. Dhanalakshmi |
Vol. No : 3 Issue No. : 4 Pg. No 166 – 174 ISSN : 2349 - 7807 |
October – December 2016 |
|
Yes |
33 |
-Select- |
Perspective on Business Management & Economics |
Analytical Customer relationship management as an opportunity for enhancing organisational growth |
|
ISBN: 978-81-946245-3-0 Pg. 88-98 |
June 2020 |
|
|
34 |
-Select- |
Jamal Academic Research Journal: an Interdisciplinary |
The Horlicks Brand in India – Brand Extension and Re-Positioning |
A.Jahitha Begum |
Pg. No. 60.63 ISBN : 0973-0303 |
Jan. - 2015 |
|
No |
35 |
-Select- |
Jamal Academic Research Journal: an Interdisciplinary |
Supply Chain Management as Value Added Chain Management |
M. Kamarun Nihar Akbar Ali |
Pg. No. 114 – 116 ISBN : 0973-0303 |
Jan – 2015 |
|
No |
36 |
National Journal |
Business perspectives and economic development in India |
Consumer attention and attitude towards Procter & Gamble Products in Tuticorin |
|
ISBN : 978-81-942482-3-1 |
December - 2019 |
|
|
37 |
International Journal |
International Journal of Exclusive Management Research(IJEMR) |
A Study on Customer Satisfaction Towards E-Banking Services of ICICI Bank in Chennai City. |
Dr. M. SELVA CHANDRA |
Vol. No. : 1 Issue – 2 Pg. No. 114 – 121 IF : 5.76 ISSN : 2249-8672 |
August – Sep. 2011 |
|
Yes |
38 |
International Journal |
Indo Global Journal of Applied Management Science |
Indian Banking performance and global crisis |
|
Vol. No. : 1 Issue – 3 Pg. No. 48-51 ISSN : 2320-7892 |
Jul – 2013 |
|
Yes |
39 |
National Journal |
Sathakath- A Research Bulletin |
GST and Its impact on inflation |
J. Abdul Khader, A.J. Shakul Hameed |
Vol. No. 5; Special Issue ; Pg. 72-79; ISSN: 2347-7644 |
March-2018 |
|
|
40 |
International Journal |
International Journal of Social Science and Economic Research |
A study on asset preference among urban stake holders in delta district of Tamilnadu |
Ms. M. Kamarun Nihar |
Vol. No. 3; Issue No.11; Pg. 5911-5923; ISSN: 2455-8834 |
November-2018 |
|
|
41 |
-Select- |
Sadakath - a Research Bulletin |
Digital Marketing in Banking Sector |
|
Vol. X No. 1 ., 2347-7644 |
July 2022 |
|
|
42 |
International Journal |
International Journal of Social Science and Economic Research |
A study on pros ans cons among investment growth in delta districts of Tamilnadu |
Ms. M. Kamarun Nihar |
Vol. No. 3; Issue No.11; Pg. 6039-6047; ISSN: 2455-8834 |
November-2018 |
|
|
43 |
International Journal |
International Journal of Social Science and Economic Research |
A study on online banking service quality with special reference to public sector banks in Tamil Nadu |
Mr. G. Murugaraj |
Vol. No. 3; Issue No.12; Pg. 6796-6807; ISSN: 2455-8834 |
December-2018 |
|
|
44 |
International Journal |
International Journal of Social Science and Economic Research |
A study on housing finance service quality with special reference to public sector banks in Tamil Nadu |
Mr. G. Murugaraj |
Vol. No. 3; Issue No.12; Pg. 6808-6818; ISSN: 2455-8834 |
December-2018 |
|
|
45 |
International Journal |
International Journal of Social Science and Economic Research |
A study on advertisement loyalty and its effect on buying behaviour in case of selected cosmetics products in the state of Tamil Nadu |
Mr. S. Lavakumar |
Vol. No. 3; Issue No.12; Pg. 6755-6765; ISSN: 2455-8834 |
December-2018 |
|
|
46 |
-Select- |
|
Indian Constitution and Human Rights |
|
Pg No: 113-115 |
Oct 2016 |
|
|
47 |
-Select- |
SRM College of Management |
Gold Performance and Its Impact on Economy During Covid 19 |
|
978-93-92063-09-1 |
March 2022 |
|
|
48 |
-Select- |
Economic Challenges and Business Opportunities Covid 19 era |
An Agri business in India |
|
978-93-5607-239-8 |
Feb 2022 |
|
|
49 |
National Journal |
Indian business and economic transactions in the global scenario |
Awareness of e- banking services among rural consumers in tuticorin district |
P. Santhiya Subbulakshmi |
Pg. No. 69-72, ISBN 978-81-942482-4-8 |
Dec 2019 |
|
|
50 |
-Select- |
Journal of Critical Review |
Linkage between capital structures with financial performances of automobile industry in India - comparative analysis |
R. Sunitha |
Vol. No : 7 Issue No. 14 Pg. No.3256-3266 ISSN: 2394-5125 |
July 2020 |
|
|
51 |
-Select- |
Research Explorer |
Indian Banking Performance and global Crisis |
|
Vol. No. 2., Issue no. 3., Pg. no: 317-319., 2250-1940 |
Feb 2013 |
3.669 |
|
52 |
-Select- |
Kala sarovar |
A conceptual study on 360 degree performance appraisal |
R. Selvarajan |
Vol. No. 43 Pg.51-54 |
Oct - Dec 2020 |
6.25 |
|
53 |
-Select- |
Kala sarovar |
A study on performance appraisal on performance intensification |
R. Selvarajan |
Vol. No. 23 |
Oct - Dec 2020 |
6.25 |
|
54 |
-Select- |
IJFANS intl. Journal of food and nutritional services |
Consumer Attitude and intention to adopt mobile wallets in India |
|
Vol no. 11., ISS: 12., 2319-1775(P) 2320-7876(O) |
Dec 2022 |
|
|
55 |
-Select- |
Journal of Survey in Fisheries Science |
A study on Fintech and the future of Financial services with reference to Chennai |
|
Vol No. 10., 10(3S) |
2023 |
|
|
56 |
-Select- |
IJFANS intl. Journal of food and nutritional services |
A study on Consumers attitude towards E-Tailing in Chennai city |
|
Vol. 11., 2319-1775 (P) 2320-7876 (O) |
Dec 2022 |
|
|
57 |
-Select- |
Journal of Survey in Fisheries Science |
Role of Artificial Intelligence (AI) in Marketing |
|
Vol 10., 10(3S) |
2023 |
|
|
58 |
National Journal |
STUDIES IN INDIAN PLACE NAMEA |
FINANCIAL PERFORMANCE ANALYSIS OF NESTLE INDIA LIMITED USING PROFITABILITY RATIO |
P. MOHAMMED BUHARI SALEEM |
Vol.No. 40, Issue No. 47, Pg.No. 311 - 315, ISSN 2394-3114 |
February 2020 |
6.3 |
|
59 |
-Select- |
EMERGING ISSUES IN BUSINESS MANAGEMENT |
IMPLEMENTATION OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) ACTIVITIES ARE THE KEY INDICATOR FOR IMPROVED ORGANIZATION PERFORMANCE |
P. MOHAMMED BUHARI SALEEM |
|
|
|
|
60 |
International Journal |
An International Bilingual Peer Reviewed Refereed Research Journal |
Relationship between corporate social responsibility, corporate ethics and corporate governance |
R. Sunita |
Vol.no 8, Issue no. 14(III), Pg.No. 1335-1344, ISSN 2348-2397 |
Sept 2020 |
|
Yes |
61 |
International Journal |
AEIJMR |
Customer Expectation Towards the Services Offered by Banking Sector in Tamil Nadu |
N.S. Rekha |
Special Issue, Pg.No.: 304-308, ISSN: 2348-6724 |
March 2016 |
|
Yes |
62 |
International Journal |
International Research Journal of Management and Commerce |
A Study on Rural Urban Region of Online Trading Retail Sector with Special Reference to Tamil Nadu |
T.Parameswari |
Vol. No. 5, Issue no. 1, Pg. No.: 108-116, ISSN: 2348-9766 |
Jan-2018 |
SJIF : 5.564 |
|
63 |
International Journal |
The Research Journal of Social Science |
A Study on Nestle Baby Food Products Marketing Performance Through Customer Loyalty |
Ms. Dhanalakshmi. K |
Vol. No. 9; Issue No.6; Pg. 47-64 ISSN: 0025-1348(P) 2456-1356(O) |
June/2018 |
5.650 |
|
64 |
National Journal |
Asian journal of multidimensional research |
A study on skill deficiency in Indian IT Industry |
P. Mohammed Buhari Saleem |
Vol. No. 8; Special Issue:2 ; Pg. 40-48; ISSN: 2278-4853 |
April-2019 |
SJIF 2018 = 6.053 |
|
65 |
International Journal |
Journal of Emerging Technologies and Innovative Research (An International Open Access Journal) |
Current Trends in Agri-Business and its condition in India |
Ms. Dhanalakshmi. K |
Vol. No. 6; Issue No.4; Pg. 99-110; ISSN: 2349-5162 |
April-2019 |
5.87 |
|
66 |
National Journal |
Think India Journal |
A study on customer satisfaction towards herbal products in Tuticorin district |
P. Santhiya Subbulakshmi |
Vol. No. 22; Issue No.10; Pg. 7309-7316; ISSN: 0971-1260 |
November-2019 |
6.2 |
|
67 |
National Journal |
Our Heritage Journal |
Awareness of internet banking services among rural consumers in Tirunelveli district |
P. Santhiya Subbulakshmi |
Vol. No. 68; Issue No.30; ISSN: 0474-9030 |
February-2020 |
4.912(SJIF) |
|
68 |
National Journal |
Our Heritage Journal |
Impact of E-banking in rural India with special reference to selected taluk in Tuticorin district, Tamil Nadu |
P. Santhiya Subbulakshmi |
Vol. No. 68; Issue No.17; ISSN: 0474-9030 |
January - 2020 |
4.912(SJIF) |
|
69 |
National Journal |
National conference on integration of social media into education |
A study on challenges of social media in higher education |
|
ISBN: 978-93-5361-301-3 Pg. No. 315-317 |
July-2019 |
|
|
70 |
National Journal |
Multidisciplinary research in global challenges and perspectives of sustainable development |
A study on banking services of current generation banking in the Indian banking sector |
P. Santhiya Subbulakshmi |
978-81-934604-5-0 Pg. No. 52-58 |
December - 2019 |
|
|
71 |
National Journal |
Tax performance of central government in India |
A study on GST impact on automobile industry |
P. Mohammed Buhari Saleem |
Pg. No. 228-233 |
Aug-2018 |
|
|
72 |
National Journal |
Sathakath- A Research Bulletin |
Digitalization in banking sector - An analytical study |
N. S. Rekha |
Vol. No. 6; Special Issue:1 ; Pg. 312-318; ISSN: 2347-7644 |
March-2019 |
|
|
73 |
National Journal |
Sathakath- A Research Bulletin |
Digital finance and financial inclusion - A study with special reference to private banks |
N. S. Rekha |
Vol. No. 6; Special Issue:1 ; Pg. 254-261; ISSN: 2347-7644 |
March-2019 |
|
|
74 |
National Journal |
Sathakath- A Research Bulletin |
A study on sustainable human resource management and organizational performance in IT industries in Chennai, Tamil Nadu |
B. Sasikala |
Vol. No. 6; Special Issue:1 ; Pg. 365-372; ISSN: 2347-7644 |
March-2019 |
|
|
75 |
National Journal |
Sathakath- A Research Bulletin |
Employee relations and firm performance in Indian IT Industry |
B. Sasikala |
Vol. No. 6; Special Issue:1 ; Pg. 156-162; ISSN: 2347-7644 |
March-2019 |
|
|
76 |
National Journal |
Sathakath- A Research Bulletin |
A study on the role of service quality and total quality management in banking sector |
Silviya Aloysius |
Vol. No. 6; Special Issue:1 ; Pg. 246-253; ISSN: 2347-7644 |
March - 2019 |
|
|
77 |
National Journal |
Sathakath- A Research Bulletin |
Total quality management and its impact on customer satisfaction in banking sector of Tamil Nadu |
Silviya Aloysius |
Vol. No. 6; Special Issue:1 ; Pg. 203-208; ISSN: 2347-7644 |
March-2019 |
|
|
78 |
International Journal |
International journal of science and management studies |
Financial performance of ashok leyland limited - Du Pont analysis |
R. Sunitha |
Vol. No. 3, Iss. No. 4, Pg. No. 151-159, ISSN 2581 - 5946 |
Aug 2020 |
|
|
79 |
International Journal |
Turkish Online Journal of Qualitative Inquiry |
A comparative study on Non-performing assets of selected public and private sector banks |
R. Sunita |
Vol 12, Issue 8, Pg. 6477-6485 SCOPUS |
July 2021 |
|
|
80 |
International Journal |
Journal of the Maharaja Sayajirao University of Baroda |
Impact of Employee Performance Appraisal on Motivation: A Study on IT Employees |
P. Mohammed Buhari Saleem |
Vol. No. 56, No 1 (I), ISSN: 0025-0422 Pg. 111-123 |
2022 |
|
|
81 |
International Journal |
International Research Journal of Management and Commerce |
A Study on Impact of Online Trading on Retail Sector with Special Reference to Tamil Nadu |
T.Parameswari |
Vol. No. 5, Issue no. 1, Pg. No.: 424-432, ISSN: 2348-9766 |
Jan-2018 |
SJIF : 5.564 |
|
82 |
International Journal |
International Journal of Creative Research Thoughts(IJCRT) |
A Study on Customer Relationship Management Thought Customer Satisfaction of Nestle Baby Food Products |
Ms.Dhanalakshmi |
Vol. No. 6, Issue no. 2, Pg. No.: 330-347, ISSN: 2320-2882 |
april - 2018 |
5.97 |
|
83 |
National Journal |
Sathakath- A Research Bulletin |
360 degree performance appraisal - literature review |
R. Selvarajan |
Vol. No. 6; Special Issue No.4; ISSN: 2347-7644 |
March-2019 |
|
|
84 |
National Journal |
Sathakath- A Research Bulletin |
A conceptual study on 360 degree performance appraisal |
R. Selvarajan |
Vol. No. 6; Special Issue No.4; ISSN: 2347-7644 |
March-2019 |
|
|
85 |
National Journal |
Sathakath- A Research Bulletin |
Business process re-engineering |
P. Mohammed Buhari Saleem |
Vol. No. 6; Special Issue No.4; ISSN: 2347-7644 |
March-2019 |
|
|
86 |
-Select- |
Dogo rangsang research journal |
A conceptual study on 360 degree performance appraisal |
R. Selvarajan |
Vol. No. 10 Issue. 9 Pg 154-159 |
Sept 2020 |
6.35 |
|
87 |
-Select- |
Dogo rangsang research journal |
360 degree performance appraisal - literature review |
R. Selvarajan |
Vol. No. 10 Issue. 9 Pg 147-153 |
Sept 2020 |
6.35 |
|
88 |
International Journal |
The international journal of analytical and experimental modal analysis |
360 degree performance appraisal - literature review |
R. Selvarajan |
Vol. No. 12 Issue. 10. Pg: 1204-1210 |
Oct 2020 |
6.3 |
|
89 |
-Select- |
Shodh Sarita - Journal of Arts, Humanites and social science |
The concept of green marketing challenges and opportunities for sustainable development |
S. Jenifer Angelen, R. Sunita |
Vol. No. 8 Issue. 14 (iii) ISSN: 2348-2397 |
July to Sept 2020 |
|
|
90 |
National Journal |
Studies in Indian place names |
Awareness about cashless economy among people in Tuticorin city |
P. Santhiya Subbulakshmi |
Vol. No. 40 Issue. 47 Pg 316-322 ISSN:2394-3114 |
February-2020 |
|
No |
91 |
National Journal |
Indo Global Journal of applied management science |
Indian banking performance and global crisis |
|
Vol. No. 1 Issue No. 3 Pg. 48-51 ISSN: 2320-7892 |
July 2013 |
3.002 |
|
92 |
International Journal |
International Journal of Advanced Research in Science, Communication and Technology |
An Overview of mobile banking in Tamil Nadu |
P. Santhiya Subbulakshmi |
Vol. No. : 3 Issue – 1 Pg. No. 20-23 ISSN : 2581-9429 |
|
4.819 |
|
93 |
-Select- |
Modern world marketing |
Sustainable development: Green marketing - opportunities and challenges |
P. Mohammed Buhari Saleem |
ISBN : 978-81-947114-8-3 |
June 2021 |
|
|
94 |
-Select- |
Embracing change in business, management & social sciences |
Influencing factors in customer perception towards online shopping |
|
ISBN: 978-93-90863-23-5 |
|
|
|
95 |
-Select- |
Emerging Technological in E-Commerce and Digital marketing opportunities and challenges |
Digitalization and Artificial Intelligence, Impact on banking |
|
978-8-1954333-6-0 |
Feb 2023 |
|
|
96 |
-Select- |
AEIJMR |
Future Prospects of Rural Marketing in India |
|
Special Issue Pg no: 366-368., 2348-6724 |
|
2.72 |
|
97 |
-Select- |
Imperial Journal of Interdisciplinary Research (IJIR) |
The Analytical Implication of Altmans Z-scare Analysis of Nestle India Limited |
|
Vol. No.2., 12., Pg. no: 1364-1372., 2454-1362 |
|
3.7 |
|
98 |
-Select- |
International Journal of Social Science and Economic Research |
A study on Brand Loyalty and its effect on buying behaviour in case of selected cosmetic products in the state of Tamil Nadu |
|
Vol. no.3., 12., pg. no: 6766-6775., 2455-8834 |
|
2.173 |
|
99 |
-Select- |
Kala - Journal of Indian Art History Congress |
A study on Green Marketing and its impact on Consumer Buying Behaviour in Chennai |
|
Vol. No: 26., 0975-7945 |
Sep 2020 |
|
|
100 |
-Select- |
Journal of Pharamaceutical Negative Result |
Socio - Economics condition of Beedi workers with reference to Melappalayam town (Tirunelveli Dist.) in Tamil Nadu |
|
Vol no. 13., spl issue 8., 2229-7723 |
Nov 2022 |
|
|