SADAKATHULLAH APPA COLLEGE (Autonomous)
Rahmath Nagar, Tirunelveli - 627011
1 Name SHAHUL HAMEED S
2 Designation ASSISTANT PROFESSOR
3 Name of the Department SBB-B.B.A
4 Date of Birth 21/12/1986
5 Gender Male
6 Nature of Appointment UNAIDED
7 Date of Appointment 03/09/2009
8 Address 43/1 , thirumanagai nagar, 2nd street. Pettai. Tirunelveli - 627010 
9 Email Id profshahulmba@gmail.com
10 Blood Group B+

11 Education Details
S.No Degree Institution University Year of Study Grade
1 BSC COMPUTER SCIENCE M.D.T HINDU COLLEGE M.S UNIVERSITY 2003-2006 II
2 MBA M.S UNIVERSITY M.S UNIVERSITY 2006- 2008 I
3 MSC - PSYCHOLOGY TNOU TNOU 2011-2013 II
4 UGC-NET ROLL NUMBER 37170216 UGC DEC 2010
5 TN-SET ROLL NUMBER 06160144 BHARATHIYAR UNIVERSITY BHARATHIYAR UNIVERSITY 2011
6 PH.D M.S UNIVERSITY BRAND ENDORSEMENT BY INDIAN SPORTS CELEBRITIES: THEIR IMPACT ON CONSUMER BEHAVIOUR – A STUDY 2012 - TILL DATE

12 Details of Orientation or Refresher courses attended :
S.No Theme University/Institution Sponsor Duration Date

13 Details of Seminars,Conferences,workshops, etc.(With ISBN/ISSN) :
S.No Type Theme Organizedby Sponsor , ISBN/ISSN Date
1 InternationalWorkshop INCREASING THE SCHOLARLY IMPACT AND RESEARCH OUTPUT Sri Sarada College IQAC, 015/02/3/
2 NationalWorkshop RESEARCH METHODOLOGY MBA -MSU MSU, 2&3 Dec 2016 , MBA -MSU
3 NationalConference ART OF WRITING IN APA STYLE Psychology MSU, 16& 17 mar 2015,
4 InstitutionalWorkshop STRESS AND TIME MANAGEMENT IQAC - SAC Sadakathullah Appa College, 2018/03/02
5 StateWorkshop APPLICATION OF SPSS FOR RESEARCHERS Sadakathullah Appa college SAC,
6 NationalWorkshop INNOVATIVE PRACTICES IN HRM DEPT OF ECONOMICS Sri sarada college, 14/9/2015 , Sri sarada college
7 NationalWorkshop ADVANCES IN DATA ANALYSIS USING SEM MBA Anna university, 25,26th Sep 2015
8 StateWorkshop SPSS AND APPLICATION IN RESEARCH IQAC Sri sarada college Sri sarada college, 3 sep 2015 . Sri sarada college Sri sarada college
9 InternationalSeminar STATISTIAL TOOLS OF RESEARCH WITH SPSS MBA Anna university, 30,31 jan 2015 ,
10 StateConference INNOVATION IN BANKING SECTOR – OPPORTUNITIES AND CHALLENGES Dept. of Commerce UGC, 15/04/2013 , SAC
11 InstitutionalSeminar EMERGING TRENDS IN SOFT SKILLS FOR PERSONALITY ENHANCEMENT Dept. of management studies Muslim Arts college, 24th January 2013, Muslim Arts college.
12 StateSeminar THE RECENT ECONOMIC ISSUE IN INDIA Dept. of Commerce UGC, 7th Mar 2014, SAC
13 StateSeminar CURRENT SCENARIO IN MICRO, SMALL AND MEDIUM ENTERPRISES Dept. of Commerce UGC, 19TH Feb 2015, SAC
14 NationalConference MAKE IN INDIA – A JOURNEY AHEAD WITH SMALL SCALE INDUSTRIES & ED Dept. of Commerce St.Xavious college-Tvl, 17th Dec 2016 St.Xavious college-Tvl
15 NationalSeminar QUALITY ENHANCEMENT IN THE CONTEMPORARY HIGHER EDUCATION SCENARIO IQAC SAC, 7&8, Feb 2017 SAC
16 NationalConference RURAL ENTREPRENEURSHIP CHALLENGES & PROSPECTS MSU college- sathankulam MSU college- sathankulam, 21ST Mar 2017, MSU college- sathankulam
17 NationalWorkshop SEM BASIC AND ADVANCES NIT - TRICHY , 28 -30,apr 2017 . NIT - TRICHY
18 StateWorkshop APPLICATION ON SPSS MSU college - sankarankoil MSU college - sankarankoil, 3/10/2016 , MSU college - sankarankoil
19 InstitutionalWorkshop THEORY OF BIG DATA AND CLOUD COMPUTING CSC - SAC SAC, 26 sep 2016 SAC
20 NationalWorkshop BUSINESS RESEARCH ANALYTICS MBA- MSU MSU, 7,8/3/2016. MBA- MSU
21 NationalWorkshop WRITING RESEARCH ARTICLE: FOR BEGINNERS SAC-Library SAC, 29/1/2016. SAC-Library
22 StateWorkshop SEGMENTATION,FEATURE EXTRACTION & CLASSIFICATION USING MATLAP CSC - SAC SAC, 21/9/2016 , CSC,SAC
23 StateSeminar GREEN MARKETING AND SUSTAINABLE SUCCESS Xavier istitute of Business Administration Xavier istitute of Business Administration, 2018/24/02
24 NationalWorkshop WORKSHOP ON WRITING SKILLS Xavier Institute of Business Administration XIBA, Mar 2014 , Xavier Institute of Business Administration
25 InternationalWorkshop IMPROVING SKILLS ON PUBLISHING IN REVIEWED AND INDEXED JOURNALS Manonmaniam Sundaranar University Manonmaniam Sundaranar University, Mar 2014, Manonmaniam Sundaranar University
26 NationalWorkshop SOCIAL RESEARCH METHODS AND DATA ANALYSIS USING SPSS Rev. Jacob Memorial Christian College,Ambilikkai-Dindugul. Rev. Jacob Memorial Christian College,Ambilikkai-Dindugul., 6-8 MAR 2014, Rev. Jacob Memorial Christian College,Ambilikkai-Dindugul.
27 NationalWorkshop ACCESS TO E- RESOURCES THROUGH NLIST AND OTHER RESOURCES Sadakathullah Appa college Sadakathullah Appa college, 10 jan 2014, Sadakathullah Appa college
28 InternationalSeminar QUALITY RESEARCH IN BUSINESS STUDIES Department of Commerce, Manonmaniam Sundaranar University, 18-23 jan 2013, Department of Commerce,
29 NationalWorkshop TECHNOLOGY ENHANCED LEARNING(IIT MADRAS) Rev. Jacob Memorial Christian College,Ambilikkai-Dindugul. Rev. Jacob Memorial Christian College,Ambilikkai-Dindugul., 2nd Feb 2013,
30 NationalWorkshop “STATISTICAL ANALYSIS AND INTERPRETATION USING SPSS & AMOS” Karunya School Of Business, Leadership & Management Karunya School Of Business,
31 NationalWorkshop ADVANCES IN DATA ANALYSIS USING SEM Anna University - Tirunelveli Region Anna University, 2015/25/09
32 InstitutionalWorkshop EMPOWERING TEACHERS TO EMPOWER STUDENTS IQAC - SAC Sadakathullah Appa College, 2015/23/10
33 NationalSeminar INNOVATION IN MARKETING Pope's college Pope's college , //

14 Details of Papers / Poster published :
S.No Type Theme Organizedby Date
1 Seminars 3/09/20 EMERGING ISSUES IN SERVICES MARKETING National
2 Conferences 2017/12/14 International conference on sustainable marketing strategies – issues and challenges International
3 Seminars /20/3 COMM-ZINE National
4 Seminars /20/0 National Seminar On Aaivu Cinthnaigal National
5 Seminars 015/02/3/ National seminar on “ creating entrepreneurship awareness among SHG members in tvl District – Tamil Nadu “ National
6 Seminars /20/4 Entrepreneurship & Socio – Economic Development National
7 Seminars /20/3 International conference on”changes, challenges and strategic Reforms in management”. International
8 Conferences /20/3 International conference on”changes, challenges and strategic Reforms in management”. International
9 Seminars /20/2 Customer Relationship Management in the Present Scenario National
10 Conferences /20/2 International Conference On governance for excellence – GO EXCEL 2012 International
11 Conferences /20/2 International Conference On Sustainable Marketing Strategies Issues And Challenges 2012 International
12 Seminars /20/2 National Seminar On “Global Changes And Sustainable Consumption” Issues And Challenges National
13 Seminars /20/1 International Seminar On Emerging Dimensions Of Banking Sector In The Global Scenario International
14 Seminars /20/2 National Seminar On “Global Changes And Sustainable Consumption” Issues And Challenges National

15 Details of visit as a resource person for guest Lectures or seminars/ Ph.D, Viva-voce Examination :
S.No Type Title Nature of Visit Institution Name Date
1 Invited Lecture E – Marketing – Is it indispensable for today’s marketing? Dr.Sivanthi Adithanar College Of Engineering - Tiruchendur 21st –Mar 2014
2 Invited Lecture NET/SET TRAINING PROGRAMME TO UNAIDED STAFF Sadakathullah Appa College, Tirunelveli 24-SEP 2012
3 Invited Lecture Awareness program on Career Building Sri Sarada college for women - Tirunelveli 19/3/2016
4 Invited Lecture One day Workshop on “Research Methodology and statistical Application” Dept. of Criminology - MSU 7/9/2017
5 Invited Lecture Green Marketing – Issues & Challenges Sri Sarada college for women - Tirunelveli 23/08/2017
6 Invited Lecture Statistics – A real Big Boss Dept. of Maths (Unaided) - Sadakathullah Appa College 31-07-2017
7 Invited Lecture Two day workshop on Software skills for Research Analytics MSU Library - Tirunelveli 30th & 31st may,2017
8 Invited Lecture MARKETING RESEARCH WAVOO WAJIVA COLLEGE JAN 2018
9 Invited Lecture Workshop on SPSS package St. Ignatius College of Education March,2018
10 Invited Lecture Statistical Analysis using SPSS Nesamony Memorial Christian College, Marthandam. FEb,2018
11 Invited Lecture Research - An overview Perunthalaivar Kamarajar Library, MSU FEb,2018

16 Details of publication of articles / Chapters written in Edited Books :
S.No Book Name Chapter / Articles Title Name & Address of the Publisher Month & Year of Publication
1 Research Methodology M.S.University Oct,2016
2 Operation Research M.S.University Sep,2017
3 Marketing Research M.S.University Sep,2017
4 Supply chain Management M.S.University Sep,2017
5 Strategic Management M.S.University Sep,2017
6 Production Management M.S.University Sep,2017
7 Research Methodology - M.S.University Oct 2016
8 Operation Research - M.S.University Sep,2017
9 Marketing Research - M.S.University Sep,2017
10 Supply chain Management - M.S.University Sep,2017
11 Strategic Management - M.S.University Sep,2017
12 Production Management - M.S.University Sep,2017

17 Details of individual/collaborative MAJOR/MINOR research project undertaken :
S.No Title of the Project Name & Address of the Collaborating Faculty Funcding Agency & Fund Sanctioned Period Date of Commencement Date of Completion

18 Details on Research Guidance :
S.No Type Name of the candidate Title of the Dissertation University Status Date of Registered Date of Submitted Date of Awarded

19 Details of papers published in Journals :
S.No Journal Type Name of the Journal Title of the article Name of the Co-authors Vol No,Issue No,Page Nos.ISSN No/DOI Month and year of Publication Impact Factor Whether Peer reviewed or not
1 National Journal XIBA Business Review Impact of Sports celebrities endorsement on consumer behaviour of Low and high involvement consumer products Dr.S.Madhavan Vol 3,Issue 1 , Oct 2017 pp: 13-20, 2349-6576 Oct,2017 - -
2 International Journal Shanlax international journal of Commerce Influence on green marketing mix on green products purchase intention of consumer: A mediation effects of consumer’s environmental concern attitude. S.Veeralakshi Vol 5-issue 3 PP:230-234, 2320-4168 2017 3.017 yes
3 International Journal International journal of commerce & Management Brand endorsement by Indian sports celebrities and their impact on consumer behavior. - Vol 8-issue PP:230-234 , 0975-2617 MAR 2017
4 International Journal International journal of business and administration research review Level of familiarity of sports celebrities among college students Dr.S.Madhavan Vol 2-issue 10. pp-166-171, 2348-0653 apr - jun 2015 3.072 yes
5 International Journal International journal of business intelligence & innovations Impact of marketing intelligence for the effective social media advertisement - Vol 2-issue 1, pp-119-124, 2348-4705 Mar 2014
6 International Journal International journal of consumerism Viewers opinion on celebrity of product fit in advertisement - Vol 4-issue 2- pp-63-67 - 2250-1010 sep 2014
7 National Journal Sadakath – A Research Bulletin Usage of mobile phone impacts on college students attitudes and behaviours - Vol 1-issue 2- pp-17-20 , 2347-7644 JAN 2014

20 Details of Research / other awards received :
S.No Research / Other award Type of Award Title of the Award Awarding Agency / University / Government Year

21 Details of Membership in Editorial Board of Books/Journals/magazines/other records published in our college :
S.No Name of the Journal/magazines/other/records Status in the Board ISBN/ISSN No.(if any) Year
1 Green Marketing - Issues and Challenges Member in Editorial Board 978-81-933821-0-3 Sep - 2017

22 Various Positions held :
S.No College/University/Institution Position Department Duration
1 Sadakathullah Appa College TUTORIAL SHEME (unaided) - CONVENOR 2016 - 2018

23 Membership in other Academic Agencies/bodies :
S.No Name of the Agencies Board Period

Last Updated on : 01/05/2019 17:10:28